What is conversion tracking?

Conversion tracking is a method of tracking the number of times a desired action, or “conversion,” takes place on a website or digital platform.

A conversion can be any action that a business considers valuable, such as a purchase, a form submission, or a phone call. By tracking these conversions, businesses can gain insight into how well their website or digital platform is performing and make data-driven decisions to optimize their online presence.

For example, a business that sells products online can use conversion tracking to see how many visitors to their website actually make a purchase. This information can be used to understand which pages on the website are most effective at driving sales, and which pages need improvement.

Conversion tracking can also be used to track the effectiveness of online advertising campaigns. By linking an advertising campaign to a specific conversion goal, businesses can see which campaigns are driving the most conversions and adjust their advertising strategy accordingly.

In simple terms, conversion tracking is a way to measure the success of a website or digital platform by counting the number of times a desired action takes place. This information can be used to optimize the website or digital platform, and improve the performance of online advertising campaigns.

How to get started with conversion tracking

Getting started with conversion tracking typically involves the following steps:

  1. Identify your conversion goals: The first step in getting started with conversion tracking is to identify what actions on your website or digital platform you consider valuable, also known as conversion goals. These could be purchases, form submissions, phone calls, newsletter signups, etc.
  2. Set up tracking code: Once you have identified your conversion goals, you will need to set up tracking code on your website or digital platform. This code, which is often provided by a web analytics or advertising platform, can be placed on specific pages of your website or platform, such as the “thank you” page that appears after a form is submitted or a purchase is made.
  3. Test your tracking code: Before you start collecting data, you should test your tracking code to make sure it is working properly. This can be done by clicking through your website or digital platform and checking to see if the tracking code is properly recording conversions.
  4. Collect and analyze data: Once your tracking code is in place and working properly, you can start collecting data on conversions. This data can then be analyzed to gain insights into how your website or digital platform is performing and identify areas that need improvement.
  5. Take action: After analyzing your data, you can take action to optimize your website or digital platform and improve performance. This could involve making changes to your website or digital platform, adjusting your advertising strategy, or focusing on specific areas of your business.
  6. Continuously monitor and optimize: Conversion tracking is not a one-time process, it should be continuously monitored and optimized. Regularly checking the data, analyzing the trends and taking action accordingly will help you to improve conversions over time.

 

It’s important to note that conversion tracking can be done in different ways, depending on the platform you’re using and the conversion goal you have set. Some platforms have built-in conversion tracking functionality, while others require the use of third-party tools. It’s best to consult the documentation of the platform you’re using or seek advice from experts to get the best guidance for your specific case.