Tips for the modern day marketer

Digital marketing: it’s like trying to navigate a never-ending maze of algorithms, metrics, and user personas. And just when you think you’ve found your way out, the goalposts move and you’re back to square one. But fear not, dear marketers, for I bring you a treasure trove of tips to help you on your journey. Embrace your inner Sherlock Holmes …

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The evolution of video marketing

Video marketing has come a long way since the days of grainy VHS tapes and infomercials. The rise of the internet and social media platforms like YouTube and Vimeo revolutionized video marketing. Suddenly, businesses could reach a global audience with their videos, and they began to experiment with different types of content, such as how-to videos and viral videos. In …

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Cross-disciplinary teams will help avoid biases slipping into your strategies and designs

When it comes to creating strategies and designs, it’s important to be aware of the potential for biases to slip in. Biases are unconscious attitudes or beliefs that can influence our perception and decision-making. They can manifest in many ways, from the way we interpret information to the way we make decisions. One example of bias is Confirmation bias, which …

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