Social listening as a market research tool

Social listening is like having a secret spy network, but instead of gathering intel on top-secret government operations, you’re gathering intel on what people are saying about your brand online. It’s like having a 24/7 focus group at your disposal, where you can eavesdrop on real customer conversations and get a real sense of what they’re thinking and feeling about …

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How to use social listening to gain the advantage

Social listening is the process of monitoring, analyzing, and responding to conversations and mentions of your brand, products, or industry across social media platforms. It allows businesses to gain valuable insights into what customers are saying about them and their competitors, and to identify trends and patterns in customer behavior. Some of the benefits of social listening include:   Social …

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