Factors to consider when deciding between a custom-built and an off-the-shelf business application

When it comes to running a business, there are always going to be a million and one things to keep track of. From managing finances and inventory to keeping tabs on customer interactions and sales, there’s a lot to keep track of. And as your business grows and evolves, the more complex these tasks can become.  Software solutions, whether it …

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Take the user-centric approach

As a marketer, business owner, or digital professional, staying on top of the latest trends and strategies in your field can be a daunting task. With so many different areas of expertise to consider, it can be hard to know where to focus your time and energy. However, one area that is consistently important across all industries and disciplines is …

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How to navigate the challenges of today’s business landscape

In today’s business landscape, companies face a variety of challenges that can make it difficult to maintain their market share, grow their revenue, and attract and retain top talent. From increased competition and economic uncertainty, to technological change and cybersecurity, the challenges that companies face can seem overwhelming.  One of the biggest challenges that companies face today is increased competition. …

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