How Schools Can Get Techy with Their Marketing – Part 4: Video Marketing

With the rapid growth of online video consumption, schools need to be able to effectively communicate their brand message to prospective students and their families. This is why video marketing has become a crucial element of any school’s marketing strategy. Moreover, the education market is highly competitive, with schools vying for the attention of students, parents, and donors/investors. Video marketing provides schools with a unique opportunity to stand out from the crowd and showcase their institution’s strengths and values. By creating compelling video content that resonates with their target audience, schools can increase their visibility, generate leads, and ultimately boost enrollment. 

Here are some ways that schools can incorporate video marketing into their overall marketing strategy:

Tell Your School’s Story

Every school has a unique story to tell, and video is a great way to share it with prospective students and parents. Consider creating a video that showcases your school’s history, values, and mission, as well as its facilities, programs, and extracurricular activities.

Highlight Student Success Stories or Alumni Testimonials

Prospective students and parents are always interested in hearing about the success stories of current and former students. Consider creating a series of videos that feature interviews with students who have excelled academically, athletically, or have gone on to succeed professionally. These videos can help showcase the quality of education and overall experience that your school provides.

Host Virtual Tours

With the rise of remote learning and virtual events, schools can use video to host virtual tours of their facilities. This is a great way to give prospective students and parents an inside look at your school without them having to physically visit the campus. Consider creating a virtual tour that showcases your school’s classrooms, labs, libraries, dorms, and other key areas.

Create How-To Videos

Creating how-to videos is another great way to leverage the power of video marketing. Consider creating a series of videos that provide tips and guidance to prospective students and parents on topics such as preparing for college, choosing the right school, and navigating the application process.

Showcase Your Faculty

Finally, don’t forget about your school’s faculty! Consider creating a series of videos that feature interviews with your school’s teachers, coaches, and other staff members. This is a great way to showcase the expertise and passion of your faculty and help prospective students and parents understand what makes your school unique.

Whether it’s through creating promotional videos, student testimonials, or live streaming events, schools can use video to tell their unique story and showcase what makes them special. By embracing video marketing, schools can keep up with the latest marketing trends and stay ahead of the curve in a highly competitive industry. 

Popular platforms for video marketing include YouTube and TikTok, and dedicated video marketing tools like getSeen can also be effective. Incorporating video marketing into your school’s strategy could be the key to unlocking new levels of success. Are you ready to take your marketing to the next level?