• Shutta Copy Desk
• March 9, 2023
• Modern Marketing
• 0 Comments

Video marketing has come a long way since the days of grainy VHS tapes and infomercials. The rise of the internet and social media platforms like YouTube and Vimeo revolutionized video marketing. Suddenly, businesses could reach a global audience with their videos, and they began to experiment with different types of content, such as how-to videos and viral videos. In …

• Shutta Copy Desk
• January 19, 2023
• Modern Marketing
• 0 Comments

When it comes to creating strategies and designs, it’s important to be aware of the potential for biases to slip in. Biases are unconscious attitudes or beliefs that can influence our perception and decision-making. They can manifest in many ways, from the way we interpret information to the way we make decisions. One example of bias is Confirmation bias, which …

• Shutta Copy Desk
• January 16, 2023
• Modern Marketing
• 0 Comments

When it comes to sales and marketing, it’s easy to get caught up in the numbers and forget about the people behind them. But if you want to create effective campaigns that truly connect with your customers, you need to put yourself in their shoes. That’s where customer journey mapping comes in. Customer journey mapping is the process of mapping …