Introduction to Interactive Video Marketing
Interactive video marketing is a type of digital marketing that uses interactive video content to engage with and convert viewers into customers. Interactive video can include elements such as clickable links, chats (which can further include forms, surveys, quizzes), and more that allow viewers to interact with the video and take actions such as making a purchase or signing up …
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The importance of creating personalised customer experiences
Creating personalized customer experiences is a critical aspect of modern business. Customers expect to be understood and treated as individuals, and businesses that fail to deliver on this expectation will struggle to retain customers in the long-term. Personalization is not only a good customer service practice, but it also has a direct impact on the bottom line. Research has shown …
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Even a small business needs a solid tech stack
It is a common misconception to think that investing in technology is something only big businesses need to do. The reality is that small businesses can benefit greatly from having a solid tech stack and the benefits are often easier to reap for small businesses than large ones, as the implementation of any system will likely be simpler and adoption …
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