• Shutta Copy Desk
• March 2, 2023
• Digital Transformation
• 0 Comments

In today’s digital age, data is king. By leveraging the power of data analytics, schools can gain valuable insights into their marketing performance and make data-driven decisions that can help drive success at every stage of the funnel. Understanding your target audience, their behaviours, and their preferences can inform marketing strategies and tactics, as well as help optimise campaigns and …

• Shutta Copy Desk
• February 25, 2023
• Digital Transformation
• 0 Comments

With the rapid growth of online video consumption, schools need to be able to effectively communicate their brand message to prospective students and their families. This is why video marketing has become a crucial element of any school’s marketing strategy. Moreover, the education market is highly competitive, with schools vying for the attention of students, parents, and donors/investors. Video marketing …

• Shutta Copy Desk
• February 17, 2023
• Digital Transformation
• 0 Comments

Imagine a school with a team of marketing tasked with generating leads and an admissions team who are tasked with converting these leads into applications & enrollments. They run advertising campaigns, commission offline marketing collateral and host open houses to generate interest and collect contact information from interested students. However, once the form is submitted or the event is over, …