• Shutta Copy Desk
• March 9, 2023
• Data Analytics and BI
• 0 Comments

Data tracking is an essential aspect of any business that wants to understand its customer base and improve its online presence. Facebook offers a variety of tools and methods for tracking conversions and other actions on a website, such as the Facebook Pixel and App Events. However, for some businesses, these methods may not be suitable, for example, if the …

• Shutta Copy Desk
• March 9, 2023
• Data Analytics and BI
• 0 Comments

Google Data Studio is a data visualization and reporting tool that allows businesses to create interactive and customizable reports and dashboards using data from a variety of sources. The tool is part of the Google Cloud ecosystem and can be accessed with a Google account, it’s also free to use. Data Studio allows users to connect to various data sources, …

• Huyen Le
• February 20, 2023
• Data Analytics and BI
• 0 Comments

Tracking the impact of marketing efforts on visitors across channels and platforms is essential for businesses to understand the effectiveness of their marketing strategies and make data-driven decisions. By tracking metrics such as website traffic, engagement, conversion rates and revenue, businesses can gain a holistic view of how their marketing efforts are impacting their bottom line. One key aspect of …