What is conversion tracking?
Conversion tracking is a method of tracking the number of times a desired action, or “conversion,” takes place on a website or digital platform. A conversion can be any action that a business considers valuable, such as a purchase, a form submission, or a phone call. By tracking these conversions, businesses can gain insight into how well their website or …
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Quick guide to Google Analytics
Google Analytics is a powerful web analytics tool that allows businesses to track and analyze website traffic and user behavior. With Google Analytics, businesses can gain insight into how visitors interact with their website, what pages they visit, how long they stay, and where they come from. This information can be used to optimize website performance, improve the user experience, …
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Quick guide to Facebook Pixel
The Facebook Pixel is a small piece of code that you can add to your website to track conversions, build audiences, and get insights about how people interact with your website. Think of it like a cookie for your website that talks to Facebook. To get started with the Facebook Pixel, you’ll first need to have a Facebook Ads account. …
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