What is a Data Management Platform (DMP)
A Data Management Platform (DMP) is a system that allows organizations to collect, store, manage and activate large amounts of data from various sources. DMPs are commonly used to consolidate data from multiple sources, such as website analytics, CRM systems, and offline data sources, into a single platform for easy access and analysis. DMPs enable organizations to gain a holistic …
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Introduction to s.i.m.b.a.
Data analytics and BI allow organizations to collect, organize, and analyze data, providing insights that can inform decisions and improve performance. By making data-driven decisions, organizations can optimize their operations, increase revenue, and stay ahead of the competition. Data analytics and business intelligence (BI) are becoming increasingly important in today’s fast-paced business environment for several reasons: Digitalization: The digitalization of …
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Data Overload to Data ‘Aha!
As a marketing analyst, it’s easy to get bogged down in data. Spreadsheets upon spreadsheets, endless rows of numbers, and requests for business intelligence reports coming at you from all angles. It’s enough to make anyone’s head spin. But, what if I told you that it’s possible to turn a crappy day around and find the “Aha!” moment in all …
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