Factors to consider when deciding between a custom-built and an off-the-shelf business application
When it comes to running a business, there are always going to be a million and one things to keep track of. From managing finances and inventory to keeping tabs on customer interactions and sales, there’s a lot to keep track of. And as your business grows and evolves, the more complex these tasks can become. Software solutions, whether it …
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What is Account Based Marketing?
Account-Based Marketing (ABM) is a strategic approach to B2B marketing where an organization targets and tailors its marketing efforts to specific accounts, or groups of accounts, rather than a broad market segment. The focus is on identifying and engaging with key decision makers at specific target accounts, with the goal of driving revenue growth. This approach involves creating personalized, highly-targeted …
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What is a Data Management Platform (DMP)
A Data Management Platform (DMP) is a system that allows organizations to collect, store, manage and activate large amounts of data from various sources. DMPs are commonly used to consolidate data from multiple sources, such as website analytics, CRM systems, and offline data sources, into a single platform for easy access and analysis. DMPs enable organizations to gain a holistic …
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