Key obstacles to a successful digital transformation
Your organisation has decided that it is time for a digital transformation, the project has been given a futuristic sounding name, a team has been assembled and a kick-off meeting has whipped up excitement about how much easier everyone’s jobs will become. People are keen on the change, at least in principle, and there is an acute awareness that failure …
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What is marketing automation?
Marketing automation is the use of technology to automate and streamline marketing tasks and processes. It enables companies to target and engage with customers more effectively, and to gain insights into customer behavior and preferences. Marketing automation software typically includes tools for automating tasks such as email marketing, social media marketing, lead generation and management, and analytics. These tools can …
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Digital Transformation – what is it and why do I need it?
Digital transformation is the integration of digital technologies into all areas of a business, resulting in fundamental changes to how companies operate and deliver value to customers. As businesses around the world continue to adapt to the digital age, digital transformation has become a top priority for organizations of all sizes. A digital transformation generally involves several key elements: It’s …
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