Hypothesis Driven Design
Hypothesis-driven design is a methodology that is used to solve complex problems by breaking them down into smaller, more manageable parts. It is a systematic and data-driven approach that involves creating and testing hypotheses in order to gain insights, validate assumptions, and make decisions. The process of hypothesis-driven design typically involves the following steps: Hypothesis-driven design is particularly useful …
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What is the difference between a CRM and a CDP?
A CRM (Customer Relationship Management) is a software system that helps businesses manage and analyse customer interactions and data throughout the customer lifecycle, with the goal of improving customer relationships and business growth. CRM systems typically include a suite of tools for managing and analysing customer data, such as contact management, sales force automation, marketing automation, and customer service. On …
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Benefits of Marketing Automation
Marketing automation is the use of technology to automate and streamline marketing tasks and processes. It enables companies to target and engage with customers more effectively, and to gain insights into customer behavior and preferences. Marketing automation software typically includes tools for automating tasks such as email marketing, social media marketing, lead generation and management, and analytics. These tools can …
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