The importance of creating personalised customer experiences
Creating personalized customer experiences is a critical aspect of modern business. Customers expect to be understood and treated as individuals, and businesses that fail to deliver on this expectation will struggle to retain customers in the long-term. Personalization is not only a good customer service practice, but it also has a direct impact on the bottom line. Research has shown …
Continue Reading
Even a small business needs a solid tech stack
It is a common misconception to think that investing in technology is something only big businesses need to do. The reality is that small businesses can benefit greatly from having a solid tech stack and the benefits are often easier to reap for small businesses than large ones, as the implementation of any system will likely be simpler and adoption …
Continue Reading
Assumptions, Affinities, and User Stories – what does it all mean?
Assumptions, Affinities, and User Stories are all tools that can be used in the design and development process to create a user-centered digital strategy. Assumptions are ideas or beliefs that are held about a particular user or group of users. They are often based on available data, research, and expert opinion, but they are not always accurate. In order to …
Continue Reading
