Marketing Science 101: The Secret to Making Your Boss Think You’re a Genius.
As a marketer, you’re probably used to hearing things like “can you just make this ad a little more catchy?” or “can you make our brand seem a bit more fun?”. But what if I told you there was a way to make your boss think you’re a genius without resorting to cheesy taglines and dancing mascots? Enter: marketing science. …
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The (super) power of cross-disciplinary teams
When it comes to creating successful strategies and designs, cross-disciplinary teams are like the secret sauce for success. Just like how a dash of salt can bring out the flavors of a dish, a diverse team can bring out the best in a project. Picture this, a group of siloed teams, each working on their own, like a group of …
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Cross-disciplinary teams will help avoid biases slipping into your strategies and designs
When it comes to creating strategies and designs, it’s important to be aware of the potential for biases to slip in. Biases are unconscious attitudes or beliefs that can influence our perception and decision-making. They can manifest in many ways, from the way we interpret information to the way we make decisions. One example of bias is Confirmation bias, which …
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