The evolution of video marketing
Video marketing has come a long way since the days of grainy VHS tapes and infomercials. The rise of the internet and social media platforms like YouTube and Vimeo revolutionized video marketing. Suddenly, businesses could reach a global audience with their videos, and they began to experiment with different types of content, such as how-to videos and viral videos. In …
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From marketer to marketing scientist
Modern day marketers have evolved from traditional advertising and promotion techniques to become more like marketing scientists. Marketing has evolved greatly over time. In the past, marketing was largely focused on outbound tactics such as print ads, billboards, and television commercials. The goal was to reach as many people as possible with a message that would hopefully resonate with a …
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Marketing Science: The Future is Now
Marketing science is the application of data and analytical methods to understand consumer behavior and optimize marketing strategies. The field has grown rapidly in recent years as technology has advanced, making it easier for businesses to collect and analyze data on their customers. By analyzing customer data, businesses can better understand their target audience, identify patterns and trends, and make …
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