Quick guide to Facebook Pixel

The Facebook Pixel is a small piece of code that you can add to your website to track conversions, build audiences, and get insights about how people interact with your website. Think of it like a cookie for your website that talks to Facebook. To get started with the Facebook Pixel, you’ll first need to have a Facebook Ads account. …

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Facebook CAPI & Server-Side API

Data tracking is an essential aspect of any business that wants to understand its customer base and improve its online presence. Facebook offers a variety of tools and methods for tracking conversions and other actions on a website, such as the Facebook Pixel and App Events. However, for some businesses, these methods may not be suitable, for example, if the …

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Quick guide to Google Data Studio

Google Data Studio is a data visualization and reporting tool that allows businesses to create interactive and customizable reports and dashboards using data from a variety of sources. The tool is part of the Google Cloud ecosystem and can be accessed with a Google account, it’s also free to use. Data Studio allows users to connect to various data sources, …

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