Take the user-centric approach

As a marketer, business owner, or digital professional, staying on top of the latest trends and strategies in your field can be a daunting task. With so many different areas of expertise to consider, it can be hard to know where to focus your time and energy. However, one area that is consistently important across all industries and disciplines is …

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Tips for the modern day marketer

Digital marketing: it’s like trying to navigate a never-ending maze of algorithms, metrics, and user personas. And just when you think you’ve found your way out, the goalposts move and you’re back to square one. But fear not, dear marketers, for I bring you a treasure trove of tips to help you on your journey. Embrace your inner Sherlock Holmes …

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Data Overload to Data ‘Aha!

As a marketing analyst, it’s easy to get bogged down in data. Spreadsheets upon spreadsheets, endless rows of numbers, and requests for business intelligence reports coming at you from all angles. It’s enough to make anyone’s head spin. But, what if I told you that it’s possible to turn a crappy day around and find the “Aha!” moment in all …

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