Tracking Metrics

Setting up the ability to track the impact of your marketing efforts on your visitors across channels and platforms

Tracking the impact of marketing efforts on visitors across channels and platforms is essential for businesses to understand the effectiveness of their marketing strategies and make data-driven decisions. By tracking metrics such as website traffic, engagement, conversion rates and revenue, businesses can gain a holistic view of how their marketing efforts are impacting their bottom line. One key aspect of …

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A User-centric, Data-driven Business Strategy

How to develop a user-centric, data-driven business strategy

As businesses become more data-driven, it’s essential to develop strategies that are centered around the customer. A user-centric, data-driven business strategy focuses on understanding the needs, goals, and pain points of customers and using that information to drive decision-making. With the right approach, businesses can create personalized experiences that increase customer satisfaction and loyalty, leading to increased revenue and growth. …

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