How Schools Can Get Techy with Their Marketing – Part 2: Integrated Social PPC Marketing.

In part one of our series, we discussed the benefits of customer relationship management (CRM) software in school marketing. In this article, we will focus on Integrated Social PPC Marketing, a powerful tool for school marketing success.

What is Integrated Social PPC Marketing?

Integrated Social PPC Marketing involves combining Pay-Per-Click (PPC) advertising with social media marketing. Advertisers create ads that target specific audiences on social media platforms and pay only when a user clicks on their ad. This approach enables schools to reach a targeted audience and drive traffic to their website or landing page while also promoting their brand and engaging with prospective and current students through social media.

Why is an Integrated Approach Critical for School Marketing Success?

A cohesive and integrated marketing strategy is critical to success in the highly competitive education industry. By combining the power of PPC advertising and social media marketing, schools can create a unified and consistent brand message that reaches their target audience across multiple channels. This approach allows schools to capture the attention of prospective students and engage with them throughout the entire customer journey, from initial awareness to enrollment and beyond.

How schools benefit from Integrated Social PPC Marketing:

Integrated Social PPC Marketing can help schools increase their brand awareness, generate more leads, and boost conversion rates. By leveraging a multi-touch campaign approach, schools can nurture leads and build relationships with prospective students over time, increasing the likelihood of conversion and ultimately boosting enrollment numbers.

Here are some specific benefits of Integrated Social PPC Marketing:

  • Increased Brand Awareness: By utilizing targeted ads on social media platforms, schools can reach a wider audience and increase brand recognition. This can help schools stand out in a crowded market and build a stronger reputation.
  • Improved Lead Generation: Integrated Social PPC Marketing allows schools to capture leads at multiple stages of the enrollment journey, from initial interest to application submission. This can help schools build a robust pipeline of prospects and ultimately increase enrollment.
  • Higher Conversion Rates: By targeting specific audience segments with relevant messaging, schools can increase the likelihood of converting leads into enrolled students. This can help schools optimize their marketing spend and maximize their return on investment.

To achieve these benefits, it is crucial to have a complete customer journey in mind when implementing an integrated approach. Creating a multi-touch campaign that engages prospects at multiple touchpoints, can allow schools to build stronger relationships with prospective students and increase the likelihood of conversion. Popular examples of PPC advertising platforms include Google Ads and Bing Ads, while popular social media platforms for marketing include Facebook, Instagram, LinkedIn, and Twitter.

As schools continue to navigate an increasingly competitive landscape, adopting an integrated approach can help them stay ahead of the curve and attract and retain the best students.