Factors to consider when deciding between a custom-built and an off-the-shelf business application
When it comes to running a business, there are always going to be a million and one things to keep track of. From managing finances and inventory to keeping tabs on customer interactions and sales, there’s a lot to keep track of. And as your business grows and evolves, the more complex these tasks can […]
Take the user-centric approach
As a marketer, business owner, or digital professional, staying on top of the latest trends and strategies in your field can be a daunting task. With so many different areas of expertise to consider, it can be hard to know where to focus your time and energy. However, one area that is consistently important across […]
How to navigate the challenges of today’s business landscape
In today’s business landscape, companies face a variety of challenges that can make it difficult to maintain their market share, grow their revenue, and attract and retain top talent. From increased competition and economic uncertainty, to technological change and cybersecurity, the challenges that companies face can seem overwhelming. One of the biggest challenges that companies […]
How to develop a user-centric, data-driven business strategy
As businesses become more data-driven, it’s essential to develop strategies that are centered around the customer. A user-centric, data-driven business strategy focuses on understanding the needs, goals, and pain points of customers and using that information to drive decision-making. With the right approach, businesses can create personalized experiences that increase customer satisfaction and loyalty, leading […]
User personas and customer-centric strategies
In today’s competitive business landscape, it’s essential to adopt a customer-centric approach in order to stand out and succeed. By putting the customer at the center of all strategies, businesses can better understand and meet their needs, leading to increased customer satisfaction and loyalty. This not only helps to drive sales and revenue, but also […]
Marketing Myths Debunked: Separating Fact from Fiction
Marketing is a tricky business. With so many different strategies and tactics to choose from, it can be hard to know what’s true and what’s just a myth. But don’t worry, we’re here to separate the fact from fiction and give you the straight scoop on some of the most common marketing myths out there. […]
The (super) power of cross-disciplinary teams
When it comes to creating successful strategies and designs, cross-disciplinary teams are like the secret sauce for success. Just like how a dash of salt can bring out the flavors of a dish, a diverse team can bring out the best in a project. Picture this, a group of siloed teams, each working on their […]
Assumptions, Affinities, and User Stories – what does it all mean?
Assumptions, Affinities, and User Stories are all tools that can be used in the design and development process to create a user-centered digital strategy. Assumptions are ideas or beliefs that are held about a particular user or group of users. They are often based on available data, research, and expert opinion, but they are not […]
Hypothesis Driven Design
Hypothesis-driven design is a methodology that is used to solve complex problems by breaking them down into smaller, more manageable parts. It is a systematic and data-driven approach that involves creating and testing hypotheses in order to gain insights, validate assumptions, and make decisions. The process of hypothesis-driven design typically involves the following steps: […]
