Introduction to Interactive Video Marketing

Interactive video marketing is a type of digital marketing that uses interactive video content to engage with and convert viewers into customers. Interactive video can include elements such as clickable links, chats (which can further include forms, surveys, quizzes), and more that allow viewers to interact with the video and take actions such as making a purchase or signing up for a newsletter. By allowing viewers to interact with the video playlists itself, brands can create a more immersive and personalized experience that can lead to increased engagement, brand loyalty and, ultimately, sales. 

SEEN is an Interactive Video Marketing Suite, developed by Shutta, that allows organizations to create video landing pages and use forms to identify a visitor’s interests. Once the visitor’s interests have been identified, SEEN turns your video archive into a unique storytelling experience through a personalised and lightning-fast interactive video playlist that delivers custom content to each visitor. 

The platform enables brands to increase viewer engagement by giving visitors a more active role in the viewing experience, and drive conversions by adding interactive elements such as calls to action or buttons that link to landing pages. Interactive chatbots can further encourage viewers to continue exploring, while providing helpful, interesting or fun interactions for the visitor. 

While providing engaging user experiences, SEEN allows brands to gather invaluable first-party data on their audience. By incorporating landing page forms and the interactive elements into the video playlistss, brands can learn more about their viewers’ preferences and interests, which can be used to inform future marketing campaigns.

There are many businesses that can benefit from interactive video marketing, but some examples of industries that may particularly benefit from this type of marketing include:

• E-commerce: Online retailers can use interactive video to showcase products and provide a more immersive shopping experience for customers. For example, a home goods retailer could use interactive video to showcase furniture and home decor in different settings.
• Education and Training: Interactive videos can be used to deliver online training and education. For example, a software company could use interactive video to provide training on how to use its products. During the pandemic, many international schools and universities used interactive video to deliver virtual campus tours and offered interactive Video Resource Libraries to many of their students and partents.
• Real Estate: Real estate companies can use interactive video to showcase properties and provide a virtual tour experience to potential buyers.
• Travel and Tourism: Interactive video can be used to showcase destinations and provide virtual tours of hotels, resorts, and other tourist attractions.
• Healthcare: Interactive video can be used to provide patients with educational resources, such as videos on how to manage chronic conditions or prepare for surgery. Interactive video marketing has been particularly popular for the health tourism industry.
• Automotive: Automotive companies can use interactive videos to showcase new cars, provide virtual test drives, and offer interactive tours of the vehicle’s features.
• B2B and SaaS companies: Interactive video can be used to educate potential customers about a product or service and provide demonstrations.

These are some examples of industries that could benefit from interactive video marketing, but interactive video can be used in many different ways and can be beneficial for a wide range of businesses.

Today’s consumer expects video, and organizations that embrace this increase their engagement and conversion rates multiple-fold. SEEN gives marketers the tools they need to quickly create, at scale, user-relevant video content that improves conversion. Configured well, SEEN becomes an invaluable member of the sales team, capable of attending millions of potential customers simultaneously.

Overall, interactive video marketing is a powerful tool for engaging with audiences and driving conversions. Shutta’s SEEN platform makes it easy for brands to create and optimize interactive video campaigns, while also providing valuable data and insights on viewer behavior.