From marketer to marketing scientist

Modern day marketers have evolved from traditional advertising and promotion techniques to become more like marketing scientists. 

Marketing has evolved greatly over time. In the past, marketing was largely focused on outbound tactics such as print ads, billboards, and television commercials. The goal was to reach as many people as possible with a message that would hopefully resonate with a small percentage of the audience. This approach was effective in the pre-digital era, but it was also costly and not very targeted.

With the advent of the internet, marketing has evolved to become more focused on inbound tactics. This means that instead of constantly pushing out messages to a broad audience, marketers now focus on creating content that will attract and engage potential customers. This approach is much more cost-effective and enables marketers to target specific audiences with much greater precision.

With advancements in technology and data analytics, marketers now have access to a vast amount of information about their target audiences and can use this data to inform their strategies. They use a variety of tools and methods such as A/B testing, customer segmentation, and analytics to gain a deep understanding of consumer behavior and preferences. This allows them to create personalized, data-driven campaigns that are more likely to resonate with their target audience. Marketing has been able to become much more customer-centric as a result, and customers today increasingly expect that they will receive a personalized service.

With these changes and advancements in technology, the role of a marketer has evolved over time. The traditional role of a marketer was more focused on creative elements such as advertising, branding, and promotion. However, with the explosion of data, the role of the marketer has shifted towards becoming more data-driven and scientific. The modern-day marketer is expected to be able to analyze data, track metrics, and use scientific methods to inform their marketing decisions. This has led to the rise of the term “marketing science”.

Marketing science is an interdisciplinary field that uses scientific methods, techniques and theories from statistics, economics, psychology, sociology, and other disciplines to understand and analyze consumer behavior, market trends, and the effectiveness of marketing strategies. It involves the collection and analysis of data to inform marketing decisions, the development and testing of marketing models, and the use of advanced analytical techniques to optimize marketing campaigns and improve marketing performance. 

Marketing science encompasses a wide range of topics, including market research, customer segmentation, pricing strategy, product development, advertising, and promotion. Its goal is to help organizations understand and engage with their customers more effectively, in order to improve the effectiveness of their marketing efforts and ultimately drive business growth. 

While the role of the marketer still requires creativity, they are now also expected to be able to understand and use data to inform their decisions and measure the effectiveness of their campaigns. The shift towards marketing science has certainly brought a new level of excitement and innovation to the marketing role. Rather than relying solely on intuition and creative ideas, modern marketers are now able to use data and analytics to back up their decisions and strategies. This, in itself, makes modern day marketing a dynamic and ever-evolving field, offering endless opportunities for creativity, innovation and growth.