The Great Marketing Debate: Agency vs. In-House Team
Deciding between a marketing agency and building an in-house marketing team can be a tricky choice. Each option comes with its own set of advantages, drawbacks, and unique challenges. A marketing agency brings a wealth of diverse expertise and the ability to handle a wide range of projects. On the other hand, an in-house team […]
The Ultimate Guide to Digital Marketing Audits: Uncovering Hidden Opportunities
What Exactly is a Digital Marketing Audit? Imagine having a magnifying glass that reveals every detail of your digital marketing efforts. That’s essentially what a digital marketing audit does. It’s a thorough evaluation of all your digital marketing strategies, channels, and performance metrics. This audit scrutinises everything from your website’s SEO and social media presence […]
Tips for the modern day marketer
Digital marketing: it’s like trying to navigate a never-ending maze of algorithms, metrics, and user personas. And just when you think you’ve found your way out, the goalposts move and you’re back to square one. But fear not, dear marketers, for I bring you a treasure trove of tips to help you on your journey. […]
The evolution of video marketing
Video marketing has come a long way since the days of grainy VHS tapes and infomercials. The rise of the internet and social media platforms like YouTube and Vimeo revolutionized video marketing. Suddenly, businesses could reach a global audience with their videos, and they began to experiment with different types of content, such as how-to […]
Cross-disciplinary teams will help avoid biases slipping into your strategies and designs
When it comes to creating strategies and designs, it’s important to be aware of the potential for biases to slip in. Biases are unconscious attitudes or beliefs that can influence our perception and decision-making. They can manifest in many ways, from the way we interpret information to the way we make decisions. One example of […]
Customer Journey Mapping – bring empathy to your sales and marketing campaigns
When it comes to sales and marketing, it’s easy to get caught up in the numbers and forget about the people behind them. But if you want to create effective campaigns that truly connect with your customers, you need to put yourself in their shoes. That’s where customer journey mapping comes in. Customer journey mapping […]
