What is attribution modeling?
What is attribution modeling?
What is integrated marketing?
Integrated marketing is a holistic approach to marketing that involves coordinating and aligning all marketing efforts, both online and offline, to create a consistent and cohesive message across all channels and touchpoints. This approach aims to ensure that all marketing activities are working together towards a common goal and that the customer experience is seamless. […]
Improve your creative content strategy with these ideation tips
A creative content strategy is a plan for developing and distributing high-quality, engaging content that aligns with a business’s overall marketing goals and objectives. It outlines the types of content that will be created, the channels through which it will be distributed, and the metrics that will be used to measure its success. A creative […]
Quick guide to improving social media marketing performance
Welcome to the world of paid social media advertising! This guide is designed to provide a quick and easy introduction to the basics of social media marketing, so you can start seeing results from your advertising efforts right away. First things first, it’s important to understand the different social media channels available to you, and […]
Quick guide to improving search engine marketing performance
Search engine marketing (SEM) is a great way for businesses of all sizes to increase their online visibility and drive more traffic to their website. In this guide, we’ll break down the basics of SEM and show you how to get started with your own campaigns. First things first, what is SEM? Simply put, it’s […]
How to approach A/B testing for maximum results
A/B testing is a method of comparing two versions of a web page, email, app, or other digital product to determine which version performs better. The goal of A/B testing is to optimize the user experience and improve key metrics such as conversion rates, click-through rates, and bounce rates. To approach A/B testing for maximum […]
What is Account Based Marketing?
Account-Based Marketing (ABM) is a strategic approach to B2B marketing where an organization targets and tailors its marketing efforts to specific accounts, or groups of accounts, rather than a broad market segment. The focus is on identifying and engaging with key decision makers at specific target accounts, with the goal of driving revenue growth. This […]
From marketer to marketing scientist
Modern day marketers have evolved from traditional advertising and promotion techniques to become more like marketing scientists. Marketing has evolved greatly over time. In the past, marketing was largely focused on outbound tactics such as print ads, billboards, and television commercials. The goal was to reach as many people as possible with a message that […]
Marketing Science: The Future is Now
Marketing science is the application of data and analytical methods to understand consumer behavior and optimize marketing strategies. The field has grown rapidly in recent years as technology has advanced, making it easier for businesses to collect and analyze data on their customers. By analyzing customer data, businesses can better understand their target audience, identify […]
Marketing Science 101: The Secret to Making Your Boss Think You’re a Genius.
As a marketer, you’re probably used to hearing things like “can you just make this ad a little more catchy?” or “can you make our brand seem a bit more fun?”. But what if I told you there was a way to make your boss think you’re a genius without resorting to cheesy taglines and […]
