Introduction to Interactive Video Marketing
Interactive video marketing is a type of digital marketing that uses interactive video content to engage with and convert viewers into customers. Interactive video can include elements such as clickable links, chats (which can further include forms, surveys, quizzes), and more that allow viewers to interact with the video and take actions such as making […]
The importance of creating personalised customer experiences
Creating personalized customer experiences is a critical aspect of modern business. Customers expect to be understood and treated as individuals, and businesses that fail to deliver on this expectation will struggle to retain customers in the long-term. Personalization is not only a good customer service practice, but it also has a direct impact on the […]
Even a small business needs a solid tech stack
It is a common misconception to think that investing in technology is something only big businesses need to do. The reality is that small businesses can benefit greatly from having a solid tech stack and the benefits are often easier to reap for small businesses than large ones, as the implementation of any system will […]
What is the difference between a CRM and a CDP?
A CRM (Customer Relationship Management) is a software system that helps businesses manage and analyse customer interactions and data throughout the customer lifecycle, with the goal of improving customer relationships and business growth. CRM systems typically include a suite of tools for managing and analysing customer data, such as contact management, sales force automation, marketing […]
Benefits of Marketing Automation
Marketing automation is the use of technology to automate and streamline marketing tasks and processes. It enables companies to target and engage with customers more effectively, and to gain insights into customer behavior and preferences. Marketing automation software typically includes tools for automating tasks such as email marketing, social media marketing, lead generation and management, […]
What is marketing automation?
Marketing automation is the use of technology to automate and streamline marketing tasks and processes. It enables companies to target and engage with customers more effectively, and to gain insights into customer behavior and preferences. Marketing automation software typically includes tools for automating tasks such as email marketing, social media marketing, lead generation and management, […]
