The advantages of PERN and MERN stacks
Technology stacks, also known as software stacks, are a combination of programming languages, frameworks, and tools that are used to build web applications. They provide developers with a set of pre-defined technologies to work with, making it easier to create and maintain web applications. There are many different technology stacks available, each with their own […]
What to expect when you embark on a digital transformation project
Digital transformation projects can seem daunting at first, but they don’t have to be! Think of it as a big adventure where you and your team get to explore new technology, improve processes, and ultimately make your business run smoother and more efficiently. Before you set off on your journey, it’s important to set some […]
How Schools Can Get Techy with Their Marketing – Part 5: Data Analytics
In today’s digital age, data is king. By leveraging the power of data analytics, schools can gain valuable insights into their marketing performance and make data-driven decisions that can help drive success at every stage of the funnel. Understanding your target audience, their behaviours, and their preferences can inform marketing strategies and tactics, as well […]
How Schools Can Get Techy with Their Marketing – Part 4: Video Marketing
With the rapid growth of online video consumption, schools need to be able to effectively communicate their brand message to prospective students and their families. This is why video marketing has become a crucial element of any school’s marketing strategy. Moreover, the education market is highly competitive, with schools vying for the attention of students, […]
How Schools Can Get Techy with Their Marketing – Part 3: Marketing Automation
Imagine a school with a team of marketing tasked with generating leads and an admissions team who are tasked with converting these leads into applications & enrollments. They run advertising campaigns, commission offline marketing collateral and host open houses to generate interest and collect contact information from interested students. However, once the form is submitted […]
How Schools Can Get Techy with Their Marketing – Part 2: Integrated Social PPC Marketing.
In part one of our series, we discussed the benefits of customer relationship management (CRM) software in school marketing. In this article, we will focus on Integrated Social PPC Marketing, a powerful tool for school marketing success. What is Integrated Social PPC Marketing? Integrated Social PPC Marketing involves combining Pay-Per-Click (PPC) advertising with social media […]
How Schools Can Get Techy with Their Marketing – Part 1: Customer Relationship Management (CRM)
In today’s digital age, it’s essential for education businesses to have a customer-focused approach to marketing. By leveraging Customer Relationship Management (CRM) technology, you can better understand your audience and improve your communication with them. In this article, we’ll explore how schools can use CRM technology to drive enrollment and increase brand loyalty. Firstly, let’s […]
Why Your School Needs to Get Techy with Its Marketing
In today’s world, where everyone and their grandma is online, it’s more important than ever to use technology to your advantage. If you’re not leveraging technology to improve your school’s marketing strategy, you’re missing out on some serious opportunities to attract more students, engage with parents, and ultimately, boost your enrollment numbers. Here are some […]
Key obstacles to a successful digital transformation
Your organisation has decided that it is time for a digital transformation, the project has been given a futuristic sounding name, a team has been assembled and a kick-off meeting has whipped up excitement about how much easier everyone’s jobs will become. People are keen on the change, at least in principle, and there is […]
Digital Transformation – what is it and why do I need it?
Digital transformation is the integration of digital technologies into all areas of a business, resulting in fundamental changes to how companies operate and deliver value to customers. As businesses around the world continue to adapt to the digital age, digital transformation has become a top priority for organizations of all sizes. A digital transformation generally […]
