Quick guide to Google Data Studio
Google Data Studio is a data visualization and reporting tool that allows businesses to create interactive and customizable reports and dashboards using data from a variety of sources. The tool is part of the Google Cloud ecosystem and can be accessed with a Google account, it’s also free to use. Data Studio allows users to […]
Setting up the ability to track the impact of your marketing efforts on your visitors across channels and platforms
Tracking the impact of marketing efforts on visitors across channels and platforms is essential for businesses to understand the effectiveness of their marketing strategies and make data-driven decisions. By tracking metrics such as website traffic, engagement, conversion rates and revenue, businesses can gain a holistic view of how their marketing efforts are impacting their bottom […]
Blend your data for better decision making
Blending data is the process of combining data from multiple sources into a single dataset. This can be useful for a wide range of applications, such as creating more comprehensive reports, identifying patterns and trends across different data sets, and making more informed business decisions. Blending data provides more context for decision makers. By combining […]
Marketing Reporting giving you panic attacks? We feel your pain
Marketing is a challenging and ever-changing field, and one of the most important tasks for any marketer is creating marketing reports. These reports help to track the performance of marketing campaigns, identify areas for improvement, and make data-driven decisions. But, as any marketer knows, creating these reports can be a real pain. It’s not uncommon […]
Key metrics to measure success
Measuring success as a business is important in order to understand how well the business is performing and identify areas for improvement. There are many different metrics that can be used to measure success, but some key metrics that are commonly used include: These are just a few examples of key metrics that can […]
What ROI can you expect from investing in data analytics and business intelligence?
Investing in data analytics and business intelligence can have a significant impact on an organization’s bottom line. The specific return on investment (ROI) will depend on a variety of factors, such as the size and complexity of the organization, the specific analytics and business intelligence solutions implemented, and the level of investment made. However, some […]
