Introduction to s.i.m.b.a.
Data analytics and BI allow organizations to collect, organize, and analyze data, providing insights that can inform decisions and improve performance. By making data-driven decisions, organizations can optimize their operations, increase revenue, and stay ahead of the competition. Data analytics and business intelligence (BI) are becoming increasingly important in today’s fast-paced business environment for several […]
Leveraging Data Analytics for Targeted Marketing in Education: Understanding Prospective Students and Their Families
In today’s digital age, schools have access to a wealth of data that can be harnessed to enhance their marketing strategies. By leveraging data analytics, educational institutions can gain valuable insights into the preferences, behavior, and demographics of both prospective students and their parents or guardians. A few data sources that schools can tap into […]
Solutions for tracking and reporting on first party data
Tracking and reporting on first-party data is essential for businesses to understand their customers and make data-driven decisions. First-party data is data that is collected and owned by the business, and it can include website analytics, CRM data, and customer purchase history. This type of data is considered the most valuable as it is directly […]
What is a Data Management Platform (DMP)
A Data Management Platform (DMP) is a system that allows organizations to collect, store, manage and activate large amounts of data from various sources. DMPs are commonly used to consolidate data from multiple sources, such as website analytics, CRM systems, and offline data sources, into a single platform for easy access and analysis. DMPs enable […]
Introduction to s.i.m.b.a.
Data analytics and BI allow organizations to collect, organize, and analyze data, providing insights that can inform decisions and improve performance. By making data-driven decisions, organizations can optimize their operations, increase revenue, and stay ahead of the competition. Data analytics and business intelligence (BI) are becoming increasingly important in today’s fast-paced business environment for several […]
Data Overload to Data ‘Aha!
As a marketing analyst, it’s easy to get bogged down in data. Spreadsheets upon spreadsheets, endless rows of numbers, and requests for business intelligence reports coming at you from all angles. It’s enough to make anyone’s head spin. But, what if I told you that it’s possible to turn a crappy day around and find […]
What is conversion tracking?
Conversion tracking is a method of tracking the number of times a desired action, or “conversion,” takes place on a website or digital platform. A conversion can be any action that a business considers valuable, such as a purchase, a form submission, or a phone call. By tracking these conversions, businesses can gain insight into […]
Quick guide to Google Analytics
Google Analytics is a powerful web analytics tool that allows businesses to track and analyze website traffic and user behavior. With Google Analytics, businesses can gain insight into how visitors interact with their website, what pages they visit, how long they stay, and where they come from. This information can be used to optimize website […]
Quick guide to Facebook Pixel
The Facebook Pixel is a small piece of code that you can add to your website to track conversions, build audiences, and get insights about how people interact with your website. Think of it like a cookie for your website that talks to Facebook. To get started with the Facebook Pixel, you’ll first need to […]
Facebook CAPI & Server-Side API
Data tracking is an essential aspect of any business that wants to understand its customer base and improve its online presence. Facebook offers a variety of tools and methods for tracking conversions and other actions on a website, such as the Facebook Pixel and App Events. However, for some businesses, these methods may not be […]
