Assumptions, Affinities, and User Stories – what does it all mean?
Assumptions, Affinities, and User Stories are all tools that can be used in the design and development process to create a user-centered digital strategy. Assumptions are ideas or beliefs that are held about a particular user or group of users. They are often based on available data, research, and expert opinion, but they are not […]
UX/UI Design, the key to a winning application
UX/UI design is the process of designing and developing the user experience (UX) and user interface (UI) of an application. It focuses on making the application easy to use, visually appealing, and intuitive for the user. A well-designed application will not only provide a better user experience but also increase engagement, boost conversions, and ultimately […]
Why you need a prototype before you start development
Once upon a time, there was a man named Bob. He was an IT manager for a small business, and he was always looking for ways to save time and money. One day, the company’s owner approached Bob with a request to create a new website for the business. Bob thought to himself, “This is […]
Blend your data for better decision making
Blending data is the process of combining data from multiple sources into a single dataset. This can be useful for a wide range of applications, such as creating more comprehensive reports, identifying patterns and trends across different data sets, and making more informed business decisions. Blending data provides more context for decision makers. By combining […]
Marketing Reporting giving you panic attacks? We feel your pain
Marketing is a challenging and ever-changing field, and one of the most important tasks for any marketer is creating marketing reports. These reports help to track the performance of marketing campaigns, identify areas for improvement, and make data-driven decisions. But, as any marketer knows, creating these reports can be a real pain. It’s not uncommon […]
Key metrics to measure success
Measuring success as a business is important in order to understand how well the business is performing and identify areas for improvement. There are many different metrics that can be used to measure success, but some key metrics that are commonly used include: These are just a few examples of key metrics that can […]
What ROI can you expect from investing in data analytics and business intelligence?
Investing in data analytics and business intelligence can have a significant impact on an organization’s bottom line. The specific return on investment (ROI) will depend on a variety of factors, such as the size and complexity of the organization, the specific analytics and business intelligence solutions implemented, and the level of investment made. However, some […]
Hypothesis Driven Design
Hypothesis-driven design is a methodology that is used to solve complex problems by breaking them down into smaller, more manageable parts. It is a systematic and data-driven approach that involves creating and testing hypotheses in order to gain insights, validate assumptions, and make decisions. The process of hypothesis-driven design typically involves the following steps: […]
What is the difference between a CRM and a CDP?
A CRM (Customer Relationship Management) is a software system that helps businesses manage and analyse customer interactions and data throughout the customer lifecycle, with the goal of improving customer relationships and business growth. CRM systems typically include a suite of tools for managing and analysing customer data, such as contact management, sales force automation, marketing […]
Benefits of Marketing Automation
Marketing automation is the use of technology to automate and streamline marketing tasks and processes. It enables companies to target and engage with customers more effectively, and to gain insights into customer behavior and preferences. Marketing automation software typically includes tools for automating tasks such as email marketing, social media marketing, lead generation and management, […]
