From marketer to marketing scientist
Modern day marketers have evolved from traditional advertising and promotion techniques to become more like marketing scientists. Marketing has evolved greatly over time. In the past, marketing was largely focused on outbound tactics such as print ads, billboards, and television commercials. The goal was to reach as many people as possible with a message that […]
Marketing Science: The Future is Now
Marketing science is the application of data and analytical methods to understand consumer behavior and optimize marketing strategies. The field has grown rapidly in recent years as technology has advanced, making it easier for businesses to collect and analyze data on their customers. By analyzing customer data, businesses can better understand their target audience, identify […]
How Schools Can Get Techy with Their Marketing – Part 5: Data Analytics
In today’s digital age, data is king. By leveraging the power of data analytics, schools can gain valuable insights into their marketing performance and make data-driven decisions that can help drive success at every stage of the funnel. Understanding your target audience, their behaviours, and their preferences can inform marketing strategies and tactics, as well […]
How Schools Can Get Techy with Their Marketing – Part 4: Video Marketing
With the rapid growth of online video consumption, schools need to be able to effectively communicate their brand message to prospective students and their families. This is why video marketing has become a crucial element of any school’s marketing strategy. Moreover, the education market is highly competitive, with schools vying for the attention of students, […]
Setting up the ability to track the impact of your marketing efforts on your visitors across channels and platforms
Tracking the impact of marketing efforts on visitors across channels and platforms is essential for businesses to understand the effectiveness of their marketing strategies and make data-driven decisions. By tracking metrics such as website traffic, engagement, conversion rates and revenue, businesses can gain a holistic view of how their marketing efforts are impacting their bottom […]
How Schools Can Get Techy with Their Marketing – Part 3: Marketing Automation
Imagine a school with a team of marketing tasked with generating leads and an admissions team who are tasked with converting these leads into applications & enrollments. They run advertising campaigns, commission offline marketing collateral and host open houses to generate interest and collect contact information from interested students. However, once the form is submitted […]
How to develop a user-centric, data-driven business strategy
As businesses become more data-driven, it’s essential to develop strategies that are centered around the customer. A user-centric, data-driven business strategy focuses on understanding the needs, goals, and pain points of customers and using that information to drive decision-making. With the right approach, businesses can create personalized experiences that increase customer satisfaction and loyalty, leading […]
How Schools Can Get Techy with Their Marketing – Part 2: Integrated Social PPC Marketing.
In part one of our series, we discussed the benefits of customer relationship management (CRM) software in school marketing. In this article, we will focus on Integrated Social PPC Marketing, a powerful tool for school marketing success. What is Integrated Social PPC Marketing? Integrated Social PPC Marketing involves combining Pay-Per-Click (PPC) advertising with social media […]
User personas and customer-centric strategies
In today’s competitive business landscape, it’s essential to adopt a customer-centric approach in order to stand out and succeed. By putting the customer at the center of all strategies, businesses can better understand and meet their needs, leading to increased customer satisfaction and loyalty. This not only helps to drive sales and revenue, but also […]
How Schools Can Get Techy with Their Marketing – Part 1: Customer Relationship Management (CRM)
In today’s digital age, it’s essential for education businesses to have a customer-focused approach to marketing. By leveraging Customer Relationship Management (CRM) technology, you can better understand your audience and improve your communication with them. In this article, we’ll explore how schools can use CRM technology to drive enrollment and increase brand loyalty. Firstly, let’s […]
