How to approach A/B testing for maximum results
A/B testing is a method of comparing two versions of a web page, email, app, or other digital product to determine which version performs better. The goal of A/B testing is to optimize the user experience and improve key metrics such as conversion rates, click-through rates, and bounce rates. To approach A/B testing for maximum […]
Social listening as a market research tool
Social listening is like having a secret spy network, but instead of gathering intel on top-secret government operations, you’re gathering intel on what people are saying about your brand online. It’s like having a 24/7 focus group at your disposal, where you can eavesdrop on real customer conversations and get a real sense of what […]
The advantages of PERN and MERN stacks
Technology stacks, also known as software stacks, are a combination of programming languages, frameworks, and tools that are used to build web applications. They provide developers with a set of pre-defined technologies to work with, making it easier to create and maintain web applications. There are many different technology stacks available, each with their own […]
What to expect when you embark on a digital transformation project
Digital transformation projects can seem daunting at first, but they don’t have to be! Think of it as a big adventure where you and your team get to explore new technology, improve processes, and ultimately make your business run smoother and more efficiently. Before you set off on your journey, it’s important to set some […]
Factors to consider when deciding between a custom-built and an off-the-shelf business application
When it comes to running a business, there are always going to be a million and one things to keep track of. From managing finances and inventory to keeping tabs on customer interactions and sales, there’s a lot to keep track of. And as your business grows and evolves, the more complex these tasks can […]
What is Account Based Marketing?
Account-Based Marketing (ABM) is a strategic approach to B2B marketing where an organization targets and tailors its marketing efforts to specific accounts, or groups of accounts, rather than a broad market segment. The focus is on identifying and engaging with key decision makers at specific target accounts, with the goal of driving revenue growth. This […]
What is a Data Management Platform (DMP)
A Data Management Platform (DMP) is a system that allows organizations to collect, store, manage and activate large amounts of data from various sources. DMPs are commonly used to consolidate data from multiple sources, such as website analytics, CRM systems, and offline data sources, into a single platform for easy access and analysis. DMPs enable […]
Introduction to Interactive Video Marketing
Interactive video marketing is a type of digital marketing that uses interactive video content to engage with and convert viewers into customers. Interactive video can include elements such as clickable links, chats (which can further include forms, surveys, quizzes), and more that allow viewers to interact with the video and take actions such as making […]
Introduction to s.i.m.b.a.
Data analytics and BI allow organizations to collect, organize, and analyze data, providing insights that can inform decisions and improve performance. By making data-driven decisions, organizations can optimize their operations, increase revenue, and stay ahead of the competition. Data analytics and business intelligence (BI) are becoming increasingly important in today’s fast-paced business environment for several […]
A day in the life of a UX/UI Designer
Being a UX/UI designer is a lot like being a superhero, except instead of saving the world from villains, you’re saving it from bad design. It’s a challenging job, but also incredibly rewarding. Our day starts with a cup of coffee and a quick review of our to-do list. The first thing on the agenda […]
