How to navigate the challenges of today’s business landscape
In today’s business landscape, companies face a variety of challenges that can make it difficult to maintain their market share, grow their revenue, and attract and retain top talent. From increased competition and economic uncertainty, to technological change and cybersecurity, the challenges that companies face can seem overwhelming. One of the biggest challenges that companies […]
What is conversion tracking?
Conversion tracking is a method of tracking the number of times a desired action, or “conversion,” takes place on a website or digital platform. A conversion can be any action that a business considers valuable, such as a purchase, a form submission, or a phone call. By tracking these conversions, businesses can gain insight into […]
Quick guide to Google Analytics
Google Analytics is a powerful web analytics tool that allows businesses to track and analyze website traffic and user behavior. With Google Analytics, businesses can gain insight into how visitors interact with their website, what pages they visit, how long they stay, and where they come from. This information can be used to optimize website […]
Quick guide to Facebook Pixel
The Facebook Pixel is a small piece of code that you can add to your website to track conversions, build audiences, and get insights about how people interact with your website. Think of it like a cookie for your website that talks to Facebook. To get started with the Facebook Pixel, you’ll first need to […]
Facebook CAPI & Server-Side API
Data tracking is an essential aspect of any business that wants to understand its customer base and improve its online presence. Facebook offers a variety of tools and methods for tracking conversions and other actions on a website, such as the Facebook Pixel and App Events. However, for some businesses, these methods may not be […]
Quick guide to Google Data Studio
Google Data Studio is a data visualization and reporting tool that allows businesses to create interactive and customizable reports and dashboards using data from a variety of sources. The tool is part of the Google Cloud ecosystem and can be accessed with a Google account, it’s also free to use. Data Studio allows users to […]
The evolution of video marketing
Video marketing has come a long way since the days of grainy VHS tapes and infomercials. The rise of the internet and social media platforms like YouTube and Vimeo revolutionized video marketing. Suddenly, businesses could reach a global audience with their videos, and they began to experiment with different types of content, such as how-to […]
From marketer to marketing scientist
Modern day marketers have evolved from traditional advertising and promotion techniques to become more like marketing scientists. Marketing has evolved greatly over time. In the past, marketing was largely focused on outbound tactics such as print ads, billboards, and television commercials. The goal was to reach as many people as possible with a message that […]
Marketing Science: The Future is Now
Marketing science is the application of data and analytical methods to understand consumer behavior and optimize marketing strategies. The field has grown rapidly in recent years as technology has advanced, making it easier for businesses to collect and analyze data on their customers. By analyzing customer data, businesses can better understand their target audience, identify […]
