What is attribution modeling?
What is attribution modeling?
Solutions for tracking and reporting on first party data
Tracking and reporting on first-party data is essential for businesses to understand their customers and make data-driven decisions. First-party data is data that is collected and owned by the business, and it can include website analytics, CRM data, and customer purchase history. This type of data is considered the most valuable as it is directly […]
What is integrated marketing?
Integrated marketing is a holistic approach to marketing that involves coordinating and aligning all marketing efforts, both online and offline, to create a consistent and cohesive message across all channels and touchpoints. This approach aims to ensure that all marketing activities are working together towards a common goal and that the customer experience is seamless. […]
Improve your creative content strategy with these ideation tips
A creative content strategy is a plan for developing and distributing high-quality, engaging content that aligns with a business’s overall marketing goals and objectives. It outlines the types of content that will be created, the channels through which it will be distributed, and the metrics that will be used to measure its success. A creative […]
Quick guide to improving social media marketing performance
Welcome to the world of paid social media advertising! This guide is designed to provide a quick and easy introduction to the basics of social media marketing, so you can start seeing results from your advertising efforts right away. First things first, it’s important to understand the different social media channels available to you, and […]
Quick guide to improving search engine marketing performance
Search engine marketing (SEM) is a great way for businesses of all sizes to increase their online visibility and drive more traffic to their website. In this guide, we’ll break down the basics of SEM and show you how to get started with your own campaigns. First things first, what is SEM? Simply put, it’s […]
Digital transformation is more than just technology
Digital transformation refers to the process of using digital technologies to fundamentally change how an organization operates and delivers value to its customers. This process involves the integration of digital technology into all areas of a business, fundamentally changing how it operates and delivers value to its customers. Digital transformation can help organizations improve operational […]
How to approach A/B testing for maximum results
A/B testing is a method of comparing two versions of a web page, email, app, or other digital product to determine which version performs better. The goal of A/B testing is to optimize the user experience and improve key metrics such as conversion rates, click-through rates, and bounce rates. To approach A/B testing for maximum […]
Social listening as a market research tool
Social listening is like having a secret spy network, but instead of gathering intel on top-secret government operations, you’re gathering intel on what people are saying about your brand online. It’s like having a 24/7 focus group at your disposal, where you can eavesdrop on real customer conversations and get a real sense of what […]
The advantages of PERN and MERN stacks
Technology stacks, also known as software stacks, are a combination of programming languages, frameworks, and tools that are used to build web applications. They provide developers with a set of pre-defined technologies to work with, making it easier to create and maintain web applications. There are many different technology stacks available, each with their own […]
